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MultiBank Group and Khabib Nurmagomedov have formed a multi-billion-dollar joint venture to build a regulated, tokenized sports ecosystem based in Dubai. The partners announce venture, saying the new company—MultiBank Khabib LLC—will connect finance, sports, and technology with real-world asset (RWA) tools and the group’s $MBG token. Plans include a global network of Khabib-branded gyms and digital products for athletes and fans.
According to the announcement, the ecosystem will focus on regulated products, on-chain access to sports experiences, and revenue streams tied to physical venues and media. Entrepreneur Middle East confirm partnership, noting the JV will operate from MultiBank’s Dubai headquarters and aims to modernize fan engagement with compliant token rails. The project positions Dubai as a hub for sports-finance innovation.
The move builds on MultiBank’s recent RWA push. Earlier this year, the group partnered platform with Fireblocks to support a “$10 billion RWA vision,” enabling minting, custody, and secondary trading for tokenized assets. Regionally, MultiBank also signed agreement with developer MAG and Mavryk on a $3 billion tokenization deal, underscoring its plan to link real assets with on-chain markets.
“We are shaping a new blueprint for the business of sport through the regulated tokenization of real-world sports assets… uniting finance and athletics into a single transparent, technology-driven ecosystem,” said Naser Taher, Founder and Chairman of MultiBank Group, as he outlined vision. Khabib added that the partnership will “empower athletes and fans” through a regulated digital network.
If delivered, the JV would test whether tokenized memberships, payouts, and venue rights can scale in mainstream sports. With Dubai’s regulatory focus and MultiBank’s RWA stack, the model could extend to ticketing, sponsorships, and athlete IP—areas long held back by paper contracts and middlemen. The next milestones will be first acquisitions, product launches, and clarity on how $MBG powers access and rewards within the ecosystem.
