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MORE, the lifestyle brand under Bell Buckle Holdings (OTC: BLLB), unveiled an expanded “Tokenized Experiences Platform” on November 10 in Las Vegas. The model turns access to clubs, events, and VIP services into digital assets tied to membership tokens, with plans to extend into sports, travel, and live entertainment. The company says the approach brings verifiable ownership to hospitality experiences, not just reservations.
“MORE is built on a simple idea — that access itself is the ultimate utility,” said Peter Klamka, interim CEO of Bell Buckle Holdings. “By tokenizing membership, we’ve turned hospitality into an asset class.” The firm later announced expansion, said GlobeNewswire, noting that ownership of MORE Coin acts as a digital proof of membership for VIP tables, concierge support, and invitation-only events across partner venues.
Tokenized access models are gaining attention beyond nightlife. Industry analysts have explained tokenization as a way to fractionalize real-world assets, improve liquidity, and add transparency for investors. In hospitality, that can mean memberships and perks recorded on-chain, creating portable loyalty and clearer rights for holders, while giving operators a new tool to finance and manage guest programs.
The launch follows recent steps to widen market reach. Last week, Bell Buckle announced listing of the MORE Coin on Biconomy, complementing existing Uniswap trading. MORE traces its membership roots to 2018 activations in Las Vegas and Los Angeles, positioning the platform as an early mover in real-world-utility tokens that link digital ownership with physical experiences for members.
